Cultivating new business growth

About us

Fieldpath Advisory helps Victorian agribusinesses make better commercial decisions, uncover more value and support sustainable growth.

About Glen Jones

Fieldpath Advisory is led by Director Glen Jones, who brings more than 30 years’ experience examining how organisations attract customers, create value, support sales and turn business activity into commercial results.

Glen’s career has spanned senior roles across government, the public sector and private enterprise, together with consultancy experience across utilities, retail, FMCG, agribusiness and both B2B and B2C markets. This breadth has given him a practical understanding of the factors that influence business performance, from market positioning and customer experience to internal processes, data, systems and decision making.

Throughout his career, Glen has worked with business owners, executives and leadership teams to connect customer insight, market activity, sales processes, systems and data. His focus is on understanding what is driving commercial performance, where greater value could be created and what practical action is most likely to make a difference. His experience includes commercial and market analysis, customer engagement, lead generation, sales and marketing alignment, performance reporting, digital systems, AI-supported analysis and the processes that connect customer interest with business outcomes.

He brings this experience together through Fieldpath Advisory, providing established agricultural and regional businesses with an independent and commercially focused view of performance, opportunity and future growth.

Let's talk agribusiness

Testimonials

Glen at Fieldpath Advisory helped us to see where customer interest was being recorded, but not followed up. The review gave us a much clearer view of our sales process, enquiry handling and where small changes could make a real difference to our bottom line.

Jason Briggs /

Livestock Manager

We knew we were busy, but we didn't have a clear picture of what was actually driving business. Glen at Fieldpath Advisory helped us identify where enquiry follow up and customer communication needed to be tightened so we could focus on the work that mattered.

Laura Welsh /

Organic Farmer

The value for our business was in having someone look across the entire commercial journey, not just the marketing. Fieldpath Advisory helped us understand where opportunities were being missed between the first enquiry and the final sale.

John Fieldgate /

Head Winemaker

Glen brought a practical, outside perspective that helped us make sense of our marketing, sales activity and customer follow up. The recommendations were clear, realistic and focused on improving performance without adding more complexity.

Will Foster /

Machinery Salesperson

Fieldpath helped us step out of the day-to-day and see the business more clearly. We came away with a better understanding of what was working, what needed attention and where the next growth opportunities were likely to come from.

Kerstin Thomson /

Agronomy Consultant